SEMANTIC ASPECT OF COMPOUND NEOLOGISMS IN THE MODERN GERMAN LANGUAGE (Based On Marketing Lexis Materials)
The article is dedicated to the research of the semantic aspect, namely the semantic derivation process as one of the ways of emergence, semantic characterising and classification of compound neologisms pertaining to the lexis of marketing of the modern German language, which previously was not singled out from the corpus of economy lexis and was not subjected to linguistic scrutiny. Intrinsic to the analysed compound nouns are such features of professional lexis as unambiguity, semantic specialisation, definitiveness, expressive and emotive neutrality, and brief form of expression. Compound neologisms of the marketing lexis are predominantly single-meaning words, which secure the convenience of their use in the linguistic group of experts within this area of knowledge. The terminologisation of the constituent components of compound neologisms based on meaning expansion and metaphoric reframing has been established. Within the corpus of the analysed lexis, semantic fields and lexical-semantic groups (LSGs) have been detected and singled out; moreover, the considerable quantitative scope of such groups made it possible also to single out lexical-semantic subgroups (LSSGs). The article outlines the semantic specifics of the word-building activity of the initial and final components of compounds that form series or sets of compounds of the studied lexis.
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