Diana Movchan, Galyna Chulanova, Iryna Kobyakova


The present paper deals with English secondary TextReviews, an increasingly popular and non-trivial mode of computer-mediated communication, which provides popularisation of the book itself as well as the increase of motivation to reading. It is considered that TextReviews are oriented on pragmatically focused impact on the reader and perform communicative-mediatory function in society, creating the algorithm of behaviour of potential readers. Particular attention is focused on the role of a reader, whose task is to extract maximum of the author’s thoughts, to grasp as much information as possible, to assess the merits of the book and finally to share emotions with potential readers. We have presented and comparatively analysed the linguistic means with the help of which authors of TextReviews manipulate potential readers. The study relies on such methods as textual analysis, contextual method, interaction analysis, and quantitative method. The results of this research show that audience-oriented type of texts is the most common. Spatio-temporal constraints of impact of TextReviews make their authors create a text in which elements of different levels of language, together with non-verbal components, are to convince the potential readers of the need to commit the actions programmed by the author of the TextReview, i.e. purchase of a book. The paper stipulates that TextReview becomes one of the main strategies of a new approach to the book publishing and book distribution nowadays.


TextReview; reader; communicative-mediatory function; pragmatic orientation

Full Text:



Arnold, I. (2002). Stilistika. Sovremennyi anglijskii jasyk [Stylistics. Modern English language]. Moscow, Russia: Flinta: Nauka.

Chulanova, G. V., Shchyhlo, L. V., Zhulavska, O. O., Nasarenko, O. V. (2014). Blurbs vs eReader reviews. British Journal of Science, Education and Culture, 1(5), 152-156.

Gawronski, B., Bodenhausen, G. V. (2014). Implicit and explicit evaluation: A brief review of the associative-propositional evaluation model. Social and Personality Psychology Compass, 8(8), 448-462.

Glinka N., Usyk G., Ilchuk Yu. (2016). Cross-cultural realities in the journalistic discourse and their significance in foreign language learning. Advanced Education, 6, 93-100.

Govorunova, L. Yu. (2014). Rechevoi zhanr “internet-otzyv turista“ v raznyh tipah diskursa [Speech genre “online tourist feedback“ in different types of discource]. Izvestija Volgogradskogo pedagogicheskogo universiteta, 2 (87), 43-47.

Grishechkina, G. Yu. (2004). Kommunikativnyi aspect nauchnoi rezensii [Comunicative aspect of scientific review]. Proceedings of the round table “Communicative practices in education“, (pp. 22-25). St. Petersburg: St. Peterburgskoje filosofskoje obshchestvo.

Inozemtseva N. V. (2013). Discourse characteristics of the English-speaking advertising realtor announcement small format texts (ESARA SFT). International Research Journal, 8-2 (15), 2227-6017.

Pervukhina, S. V. (2012). Komposizionnije i pragmaticheskije charakteristiki annotazii kak vtorichnych tekstov. [Compositional and pragmatic characteristics of annotations as secondary texts]. Izvestija Volgogradskogo pedagogicheskogo universiteta, 8, 41-45.

Pribytkova, S. A. (2015). Semantiko-pragmaticheskije osobennosti elektronnoi rezensii kak vtorichnogo teksta (na materiale angliiskogo jasyka) [Semantic-pragmatic features of electronic review as a secondary text (on the material of the English language]. Extended abstract of candidate`s thesis, Tambov, Russia.

Shriver, K. A. (1990). Evaluating text quality: The continuum from text-focused to reader-focused methods. National Center for the Study of Writing and Literacy Technical Report, 1-45.

Soanes, C., Hawker, S., Elliott, Yu. (Eds.). (2006). Oxford Dictionary of Current English. Oxford: Oxford University Press.

References of illustrative material:

Customer Reviews: Cline, E. (2012). Ready Player One. Crown/Archetype. Retrieved November 20, 2015 from

Customer Reviews: Crouch, B. (2012). Pines. The Wayward Pines Series. Thomas & Mercer. Retrieved November 20, 2015 from

Customer Reviews: Dick, Ph. K. (1990). The Man in the High Castle. Putnam. Retrieved November 20, 2015 from

Customer Reviews: Doerr, A. (2014). All the Light We Cannot See. Scribner. Retrieved November 20, 2015 from

Customer Reviews: Menapace, J. (2013). Bad games. Mind Mess Press. Retrieved November 20, 2015 from

Customer Reviews: Rowling, J. K. (2015). Harry Potter and the Sorcerer's Stone. Pottermore. Retrieved November 20, 2015 from

Customer Reviews: Stanton, B. (2015). Humans of NewYork: Stories. St. Martin's Press. Retrieved November 20, 2015 from

Customer Reviews: Whitworth, M. (2014). Bethlehem Road. Start2Finish Books. Retrieved November 20, 2015 from

Copyright (c) 2017 Діана Василівна Мовчан, Галина Валеріївна Чуланова, Ірина Карпівна Кобякова

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN 2410-8286 (Online), ISSN 2409-3351 (Print)