AUDIO-VISUAL TEXTS AND INTERCULTURAL APPROACH IN TEACHING GERMAN AS A FOREIGN LANGUAGE

Abstract

This article is a brief description of the research of the role of video in the study of intercultural differences on the lessons of German as a foreign language. The purpose and relevance of the research is determined due to the need to update teaching materials for the foreign language lessons by bringing German audio-visual materials. Given the global innovation trends in teaching of foreign languages and irresistible tread of globalization processes, in this paper the role of video in learning of foreign languages is considered and the features of the transmission elements of intercultural communication in the components of audio-visual materials are analyzed, based on the analysis of works of European and American researchers of recent years in the field of psycholinguistics, media linguistics and methods of teaching foreign languages. The article involves statistical data about the level of students’ motivation when audio-visual materials, multimedia means of teaching and innovative teaching approaches were used by teachers on the lessons of foreign languages. The author explains reflection methods in the audio-visual materials of intercultural elements. Cognitive aspects of perception and understanding of foreign language culture, primarily in the visual components of media materials are considered separately. Apart from this, the acknowledged difficulty of formulating a definition of "intercultural" is also discussed. Given the role of intercultural communication, especially the differences of cultures and their reflection in video reports, the author gives key arguments for the need of involvement of video reports on the lessons of German as a foreign language, outlines the potential difficulties in intercultural communication in the absence of this type of material in the process of learning a foreign language in the context of intercultural communication.