MEDIA EDUCATION FOR FUTURE MEDIA PROFESSIONALS: DESIGNING AND IMPLEMENTING A TRAINING PROGRAMME

Authors

DOI:

https://doi.org/10.20535/2410-8286.128668

Keywords:

media, media education, media literacy, media competence, journalism students, workshops

Abstract

The paper presents the experience of the media education project for journalism students at Sumy State University. The workshops dealt with different media categories (media agencies, media technologies, media languages, media audience, media representations) and necessary components of communicative competence (technical information competence, information competence, social information competence, technical media competence, media competence, social media competence). During October 2017 - January 2018, five workshops and seminars were held. For each activity, input and output survey was conducted to assess the extent to which the level of knowledge and skills of the participants on a particular topic increased, as well as how the participants evaluated the project. On average, 32 people took part in each workshop, 78% of them filled in the questionnaires (in total 140 input and 112 output questionnaires were analysed). The results showed that despite the high level of initial knowledge of the participants, the training course contributed to their understanding of certain media categories and other specific issues. The participants also pointed out the importance and relevance of the information for their professional activity. The survey of 29 regular project participants and 27 professional journalists working in the mass media of Sumy Region was conducted to assess the project effectiveness. The participants highly assessed their knowledge of media literacy. The students’ results were similar to those of professionals’ (in the assessment of knowledge acquired, understanding the notion of media literacy, determining the main tasks of media education and the most effective ways of acquiring media competences). However, the students evaluated their analytical skills lower and rarely applied them. Further workshops will be aimed at dealing with this issue. The analysis of survey results proves the efficiency of the combination of formal and non-formal teaching methods for journalism students. It is important both for the training participants and the universities as they have become more competitive and able to face the challenges of academic education nowadays. The experience described can be implemented by other academic institutions to improve the quality of journalism education in Ukraine.

Downloads

Download data is not yet available.

Author Biographies

Olena Yevtushenko, Sumy State University

Department of Journalism and Philology, Instructor

Tetiana Kovalova, Sumy State University

Department of Journalism and Philology, Associate Professor 

 

References

  1. Asiutina, T. V. (2013). Profesiina mediaosvita yak zasib profesiino-osobystisnoho rozvytku maibutnikh televeziinykh rezhyseriv u vyshchii shkoli [Professional media education as a means of professional and personal advancement of future television directors in higher education institutions]. Visnyk Luhanskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Pedahohichni nauky, 18 (2), 221-226. Retrieved January 22, 2018 http://nbuv.gov.ua/UJRN/vlup_2013_18%282%29__35
  2. Aufderheide, P. (1992). Media Literacy. A Report of the National Leadership Conference on Media Literacy [E-Reader Version]. Retrieved January 22, 2018 from The ERIC (Institute of Education Sciences) website, https://files.eric.ed.gov/fulltext/ED365294.pdf
  3. Berger, G. & Foote, R. (2017). Taking Stock of Contemporary Journalism Education: The End of the Classroom as We Know It. In R. S. Goodman & E. Steyn (Eds.), Global Journalism Education In the 21st Century: Challenges and Innovations (pp. 245-265). Austin, TX: Knight Center for Journalism in the Americas.
  4. Bobal, N. R. (2013). Formuvannia sotsiokulturnoi kompetentnosti maibutnikh zhurnalistiv u protsesi profesiinoi pidhotovky [Formation of sociocultural competence of future journalists in the process of professional training]. Vinnytsia, Ukraine:
  5. Bondarevskaya, I., Krzywosz-Rynkiewicz, B., & Bondar, E. (2017). Young people’s citizenship activity in times of war threat: Case of Ukraine. Citizenship Teaching & Learning, 12 (2), 189-206. DOI: 10.1386/ctl.12.2.189_1.
  6. De Abreu, B. S., Mihailidis, P., Lee, A. Y., Melki, J., & McDougall, J. (Eds.). (2017). International Handbook of media literacy education. New York: Taylor & Francis.
  7. Demianenko, О. О. (2017). Evoliutsiia naukovykh rozvidok u haluzi mediaosvity: krytychne myslennia osobystosti yak osnovna komponenta suchasnoi mediaosvity. [Evolution of scientific research in media education: critical thinking of an individual as the primary component of modern media education]. Narodna osvita, 1(31), 68-73. Retrieved January 22, 2018 from https://www.narodnaosvita.kiev.ua/?page_id=4389
  8. Dukhanina, N. M. (2015) Media education: modernisation of higher education. Visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy “Kyivskyi politekhnichnyi instytut». Seriia: Filolohiia. Pedahohika”, 6, 39-43. Retrieved February 12, 2018 from http://nbuv.gov.ua/UJRN/vntufil_2015_6_10
  9. Ercan, E. E. (2017). The present and the future of journalism education. Quality & Quantity, 52(1), 361-366. DOI: 10.1007/s11135-017-0616-2.
  10. Fedorov, A.V. (2003). Mediaobrazovanie v zarubezhnykh stranakh [Media education abroad]. Taganrog: Izdatelstvo Kuchma.
  11. Fiialka, S., Onkovych, H., & Baliun, O. (2017). The use of modern teaching methods in editor education in Ukraine. Advanced Education, 7, 57-63. DOI: 10.20535/2410-8286.88019.
  12. Fleming, J. (2014). Media Literacy, News Literacy, or News Appreciation? A Case Study of the News Literacy Program at Stony Brook University. Journalism & Mass Communication Educator, 69 (2), 146–165. DOI: 10.1177/1077695813517885.
    |
  13. Gillmor, D. (2016) Towards a New Model for Journalism Education. Journalism Practice, 10 (7), 815-819. DOI: 10.1080/17512786.2016.1164998.
  14. Ismail, A., & Ismail, R. (2017). Knowledge versus Experience: Indicator to Good Journalism Practices. Jurnal Komunikasii, Malaysian Journal of Communication, 33 (4), 142-158. DOI: 10.17576/jkmjc-2017-3304-09.
  15. Ivanov, V., Volosheniuk, О., & Kulchynska, L. (2011). Mediaosvita ta mediahramotnist: korotkyi ohliad. [Media education and media literacy: an overview]. Kyiv, Ukraine: AUP, TsVP.
  16. Jaitner, M. (2015). Russian information warfare: Lessons from Ukraine. In G. Kenneth (Ed.), Cyber War in Perspective: Russian Aggression against Ukraine (pp. 87-94). Tallinn: NATO CCD COE Publications.
  17. Kutsenko, О. (2010). Audiovizualna kultura yak osnova profesiinoi pidhotovky zhurnalistiv. [Audiovisual culture as the basis of professional training of journalists]. TV and radio journalism, 9 (1). 188–195. Retrieved January 22, 2018 http://old.journ.lnu.edu.ua/vypusk7/n9/tele-and_radio_journalism-9-28.pdf
  18. Nahorniuk, L. (2008). Rol mediaosvity u pidhotovtsi maibutnikh zhurnalistiv [The role of media education in training future journalists]. Naukovi zapysky Ternopilskoho natsionalnoho pedahohichnoho universytetu. Seriia: pedahohika, 4, 21-26.
  19. Onkovych, H. (2014). Professiino-orientovana mediaosvita u vyshchii shkoli. [Professionally-oriented media education in higher education institutions]. Vyshcha osvita Ukrainy, 2, 80 87. Retrieved January 22, 2018 from http://nbuv.gov.ua/UJRN/vou_2014_2_14
  20. Onkovych, H. V. (2008). Mediaosvita yak intelektualno-komunikatyvna merezha [Media education as an intellectual communicative network]. Vyshcha osvita Ukrainy, 3, 165-177. Retrieved January 22, 2018 from https://www.researchgate.net/publication/330366960_GVOnkovic_MEDIAOSVITA_AK_INTELEKTUALNO-KOMUNIKATIVNA_MEREZA/download
  21. Osiukhina, M. O. (2016). Rol mediaosvity za umov suchasnykh ukrainskykh suspilno-politychnykh realii [The role of media education in the context of current Ukrainian sociopolitical environment]. Derzhava ta rehiony. Seriia: Sotsialni komunikatsii, 1, 98-102. Retrieved January 22, 2018 from http://nbuv.gov.ua/UJRN/drsk_2016_1_20
  22. Paliienko, A. M. (2013а). Informatsiina kartyna svitu maibutnikh zhurnalistiv [Future journalists’ informational worldview]. In Kohnitolohiia v systemi humanitarnykh nauk (pp.42-49). Poltava: PP Shevchenko. Retrieved January 22, 2018 from http://dspace.pnpu.edu.ua/bitstream/123456789/6064/1/Palienko.pdf
  23. Paliienko, A.M. (2013b).Rozvytok krytychnoho myslennia maibutnikh zhurnalistiv [Development of critical thinking of future journalists]. Naykovyi visnyk Kremenetskoho oblasnoho humanitarno-pedadohichnoho instytutu im. Tarasa Shevchenka. Ser.:Pedahohika, 1, 103-109. Retrieved January 22, 2018 from http://nbuv.gov.ua/UJRN/nvkogpth_2013_1_22
  24. Petranová, D., Hossová, M., & Velický, P. (2017). Current development trends of media literacy in European Union countries. Communication Today, 8 (1), 52-64. Retrieved January 22, 2018 from https://www.communicationtoday.sk/download/12017/PETRANOVA-HOSSOVA-VELICKY-%25E2%2580%2593-CT-1-2017.pdf
  25. Ross, A. A. (2017). “If Nobody Gives a Shit, is it Really News?” Changing standards of news production in a learning newsroom. Digital Journalism, 5 (1), 82-99. DOI: 10.1080/21670811.2016.1155965.
  26. Winterhoff-Shpurk, P. (2016). Mediapsihologija. Osnovnye principy [Media psychology. Basic principles] (O. Shypilova, Trans.). Kharkiv, Ukraine: Gumanitarnyj centr.

Downloads

Published

2019-06-21

How to Cite

Yevtushenko, O., & Kovalova, T. (2019). MEDIA EDUCATION FOR FUTURE MEDIA PROFESSIONALS: DESIGNING AND IMPLEMENTING A TRAINING PROGRAMME. Advanced Education, 6(12), 94–104. https://doi.org/10.20535/2410-8286.128668

Issue

2019: Issue 12

Section

ARTICLES

License

Copyright (c) 2019 Olena Yevtushenko , Tetiana Kovalova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).