COMMUNICATIVE-MEDIATORY FUNCTION OF SECONDARY TEXTREVIEWS

Authors

  • Diana Movchan Sumy State University, Ukraine https://orcid.org/0000-0003-3604-7057
  • Galyna Chulanova Sumy State University, Department of Germanic Philology, PhD, Associate Professor, Ukraine
  • Iryna Kobyakova Sumy State University, Ukraine

DOI:

https://doi.org/10.20535/2410-8286.98814

Keywords:

TextReview, reader, communicative-mediatory function, pragmatic orientation

Abstract

The present paper deals with English secondary TextReviews, an increasingly popular and non-trivial mode of computer-mediated communication, which provides popularisation of the book itself as well as the increase of motivation to reading. It is considered that TextReviews are oriented on pragmatically focused impact on the reader and perform communicative-mediatory function in society, creating the algorithm of behaviour of potential readers. Particular attention is focused on the role of a reader, whose task is to extract maximum of the author’s thoughts, to grasp as much information as possible, to assess the merits of the book and finally to share emotions with potential readers. We have presented and comparatively analysed the linguistic means with the help of which authors of TextReviews manipulate potential readers. The study relies on such methods as textual analysis, contextual method, interaction analysis, and quantitative method. The results of this research show that audience-oriented type of texts is the most common. Spatio-temporal constraints of impact of TextReviews make their authors create a text in which elements of different levels of language, together with non-verbal components, are to convince the potential readers of the need to commit the actions programmed by the author of the TextReview, i.e. purchase of a book. The paper stipulates that TextReview becomes one of the main strategies of a new approach to the book publishing and book distribution nowadays.

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Author Biographies

Diana Movchan, Sumy State University

Department of Germanic Philology, PhD, Associate Professor

Galyna Chulanova, Sumy State University, Department of Germanic Philology, PhD, Associate Professor

 

Iryna Kobyakova, Sumy State University

Head of the Department of Germanic Philology

References

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  16. Customer Reviews: Menapace, J. (2013). Bad games. Mind Mess Press. Retrieved November 20, 2015 from http://www.amazon.com
  17. Customer Reviews: Rowling, J. K. (2015). Harry Potter and the Sorcerer's Stone. Pottermore. Retrieved November 20, 2015 from http://www.amazon.com
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  19. Customer Reviews: Whitworth, M. (2014). Bethlehem Road. Start2Finish Books. Retrieved November 20, 2015 from http://www.amazon.com

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Published

2017-07-12

How to Cite

Movchan, D., Chulanova, G., & Kobyakova, I. (2017). COMMUNICATIVE-MEDIATORY FUNCTION OF SECONDARY TEXTREVIEWS. Advanced Education, (7), 108–113. https://doi.org/10.20535/2410-8286.98814

Issue

2017: Issue 7

Section

Linguistics

License

Copyright (c) 2017 Діана Василівна Мовчан, Галина Валеріївна Чуланова, Ірина Карпівна Кобякова

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